Website Performance and its own Strategic Importance

When it involves customer expectations regarding website performance, they're mainly looking for powerful. Therefore not being able to have a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Result in Lost Revenue A lot of people have a tendency to expect a website load in only a small amount time as possible. Therefore slower page loading times can cause enhanced page abandonment. It has been discovered that about 40% of users would most likely abandon a website provided it failed to load within 2-3 3 seconds. This is a lot more prominent for e-commerce sites that may potentially experience loss of revenue even with a page delay of 1 second. This lost revenue because of slow websites is an extremely high value for highly popular e-commerce sites.

A Google study conducted in 2015 demonstrates if an app or website requires a lot of time and energy to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. On the list of ones who switch, about 70% achieve this because of slow loading times.

However, it has also been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both top-line and bottom-line.

Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is probably the significant reasons why many companies neglect to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced issues with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process are not going to visit that site or buy things from it in the foreseeable future.  hipchat.com status  revealed that when certain web pages got slowed down for approximately 12 weeks, they took almost 6 weeks to attain their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated and they are also more likely to share such negative experiences with their friends and family. Some of the customers may even use various social media marketing channels to offer their negative reviews. Such bad reviews could make the website lose many potential customers who tend to shy away due to the negativity linked to the site.

Higher Costs for Owning a CUSTOMER SUPPORT A poorly performing website can also negatively impact the budget of the company since more resources will be required for problem solving as customers contact to complain concerning the obstacles they face while using a niche site.

Productivity Losses Poorly performing websites not only put a significant strain on the internet admin team but they may also hamper employee productivity in a significant way. After the website falls, then resources are typically borrowed from other teams to diagnose the problem, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion each year, out of which about 78% is due to poor productivity. From these facts, we are able to extrapolate that even with website downtime also productivity losses are incurred by the business sites.