Website Performance and its own Strategic Importance

When it comes to customer expectations regarding website performance, they're mainly looking for high performance. Therefore not having the ability to possess a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Lead to Lost Revenue Most people have a tendency to expect a web page load in as little time as you possibly can. Therefore slower page loading times can cause enhanced page abandonment. It's been found that about 40% of users would most likely abandon a website provided it didn't load within 2 to 3 3 seconds. This is even more prominent for e-commerce sites that may potentially experience loss of revenue even with a full page delay of one second. This lost revenue because of slow websites is an extremely high value for highly popular e-commerce sites.

A Google study conducted in 2015 demonstrates if an app or website requires a lot of time to load, 29% of smartphone owners immediately shift to a different website for satisfying their needs. Among the ones who switch, about 70% achieve this because of slow loading times.

Alternatively, it has also been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both the top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is among the main reasons why many companies fail to retain their customers in the long term. Moreover, about 75% of online users who have experienced problems with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process are not going to visit that site or buy things from it in the foreseeable future. Another study revealed that when certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to attain their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also likely to share such negative experiences making use of their friends and family. A number of the customers may even use various social media channels to offer their negative reviews. Such bad reviews could make the website lose plenty of potential customers who have a tendency to shy away because of the negativity linked to the site.

Higher Costs for Owning a Customer Service A poorly performing website can also negatively impact the budget of the company since more resources will undoubtedly be required for problem solving as customers contact to complain concerning the obstacles that they face while using a site.

Productivity Losses Poorly performing websites not only put a significant strain on the net admin team however they can also hamper employee productivity in a major way. Once the website goes down, then resources are typically borrowed from other teams to diagnose the problem, resolve it or test the fix. It's been discovered that outages of the IT department cost companies around $700 billion each year, out which about 78% is caused by poor productivity. From these facts, we are able to extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.