Website Performance and its own Strategic Importance

· 2 min read
Website Performance and its own Strategic Importance

When it involves customer expectations regarding website performance, they are mainly looking for high performance. Therefore not having the ability to possess a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Result in Lost Revenue Most people have a tendency to expect a website load in as little time as possible. Therefore slower page loading times can cause enhanced page abandonment. It's been discovered that about 40% of users would probably abandon a web page provided it failed to load within 2-3 3 seconds. This is even more prominent for e-commerce sites that may potentially experience lack of revenue even with a full page delay of one second. This lost revenue because of slow websites is an extremely high value for highly popular e-commerce sites.

A Google study conducted in 2015 shows that if an app or website requires a lot of time to load, 29% of smartphone owners immediately shift to a new website for satisfying their needs. Among the ones who switch, about 70% do so because of slow loading times.

Alternatively, it has additionally been seen that improvements in loading time improves the conversions for an e-commerce website. This may boost both the top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is probably the significant reasons why many companies neglect to retain their customers in the long term. Moreover, about 75% of online users who have experienced issues with a site that's too slow, freezes and crashes or incorporates a rather complicated checkout process are not going to visit that site or buy things from it in the foreseeable future. Another study revealed that when certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to accomplish their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated plus they are also more likely to share such negative experiences with their friends and family. A number of the customers may even use various social media channels to offer their negative reviews. Such bad reviews could make the website lose plenty of potential customers who have a tendency to shy away due to the negativity associated with the site.

Higher Costs for Running a Customer Service A poorly performing website may also negatively impact the budget of the business since more resources will undoubtedly be required for problem solving as customers contact to complain concerning the obstacles that they face while using a site.

Productivity Losses Poorly performing websites not only put a significant strain on the net admin team however they may also hamper employee productivity in a significant way. After the website goes down, then resources are typically borrowed from other teams to diagnose the issue, resolve it or test the fix. It's been discovered that outages of the IT department cost companies around $700 billion every year, out of which about 78% is due to poor productivity. From these facts, we can extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.