Website Performance and its own Strategic Importance

· 2 min read
Website Performance and its own Strategic Importance

When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not having status  to get a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Result in Lost Revenue A lot of people tend to expect a website load in as little time as you possibly can. Therefore slower page loading times can cause enhanced page abandonment. It's been found that about 40% of users would probably abandon a web page provided it failed to load within 2-3 3 seconds. This is a lot more prominent for e-commerce sites that can potentially experience lack of revenue even with a page delay of 1 second. This lost revenue due to slow websites is an extremely high value for highly popular e-commerce sites.

A Google study conducted in 2015 shows that if an app or website takes a lot of time to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. On the list of ones who switch, about 70% achieve this because of slow loading times.

However, it has additionally been seen that improvements in loading time improves the conversion rates for an e-commerce website. status  may boost both the top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is one of the main reasons why many companies fail to retain their customers in the long run. Moreover, about 75% of online users who have experienced issues with a site that's too slow, freezes and crashes or incorporates a fairly complicated checkout process are not going to visit that site or buy things from it down the road. Another study revealed that when certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to achieve their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated and they are also likely to share such negative experiences making use of their friends and family. Some of the customers could even use various social media marketing channels to offer their negative reviews. status  can make the website lose plenty of potential customers who have a tendency to shy away because of the negativity associated with the site.

Higher Costs for Owning a CUSTOMER SUPPORT A poorly performing website may also negatively impact the budget of the business since more resources will be required for problem solving as customers call in to complain concerning the obstacles that they face while using a niche site.

Productivity Losses Poorly performing websites not merely put a major strain on the internet admin team but they can also hamper employee productivity in a significant way. After the website goes down, then resources are typically borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been found that outages of the IT department cost companies around $700 billion each year, out which about 78% is due to poor productivity. From these facts, we can extrapolate that even with website downtime also productivity losses are incurred by the business sites.