Website Performance and its own Strategic Importance

· 2 min read
Website Performance and its own Strategic Importance

When it involves customer expectations regarding website performance, they are mainly looking for powerful. Therefore not having the ability to have a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Result in Lost Revenue A lot of people tend to expect a website load in only a small amount time as possible. Therefore slower page loading times can cause enhanced page abandonment. It's been found that about 40% of users would probably abandon a web page provided it failed to load within 2 to 3 3 seconds. This is even more prominent for e-commerce sites that can potentially experience lack of revenue even with a page delay of 1 second. This lost revenue due to slow websites is a very high value for very popular e-commerce sites.

A Google study conducted in 2015 implies that if an app or website takes a lot of time and energy to load, 29% of smartphone owners immediately shift to a new website for satisfying their needs. On the list of ones who switch, about 70% do so because of slow loading times.

However, it has also been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is probably the significant reasons why many companies neglect to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced issues with a site that is too slow, freezes and crashes or incorporates a rather complicated checkout process are not going to visit that site or buy things as a result in the foreseeable future. Another study revealed that whenever certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to achieve their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated and they are also likely to share such negative experiences with their friends and family. Some of the customers may even use various social media marketing channels to offer their negative reviews. Such bad reviews can make the website lose a great deal of potential customers who have a tendency to shy away because of the negativity associated with the site.

Higher Costs for Owning a Customer Service A poorly performing website may also negatively impact the budget of the company since more resources will be necessary for problem solving as customers contact to complain about the obstacles that they face while using a niche site.

Productivity Losses Poorly performing websites not merely put a significant strain on the net admin team however they may also hamper employee productivity in a major way. After status  falls, then resources are typically borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been found that outages of the IT department cost companies around $700 billion each year, out of which about 78% is due to poor productivity. From these facts, we can extrapolate that even with website downtime also productivity losses are incurred by the business sites.